Amy Cuddy

Amy J. C. Cuddy is an Assistant Professor in the Negotiation, Organizations & Markets Unit at the Harvard Business School. She holds a PhD in Psychology from Princeton University and BA in Psychology from the University of Colorado.

Professor Cuddy studies the origins and outcomes of how we perceive and are influenced by other people, investigating the roles of variables such as culture, emotions, nonverbal behaviors, and psychophysiological indicators. Much of her work focuses on social categories (e.g., Asian Americans, elderly people, Latinos, working mothers) – how they are judged by others and by their own members (i.e., stereotyping), and how these judgments set the tone and content of social interactions (i.e., prejudice and discrimination). Cuddy and her collaborators have developed a substantial body of research that concentrates on judgments of other people and groups along two core trait dimensions, warmth and competence, which shape and motivate our social emotions, intentions, and behaviors. She examines how these social perception and influence processes play out in domains such as hiring, promotion, negotiations, and charitable giving, among others. Her most recent work investigates how brief nonverbal expressions of competence/power and warmth/connection actually alter the neuroendocrine levels, emotions, and behaviors of the people making the expressions, even when these expressions are “posed.”

Her research has been published in top academic journals, including ScienceJournal of Personality and Social PsychologyTrends in Cognitive Sciences, and Advances in Experimental Social Psychology. She received the Alexander Early Career Award from the Society for the Psychological Study of Social Issues in 2008, and a Rising Star Award from the Association for Psychological Science in 2011. Her research has been covered on CNN, MSNBC, by the New York Times,Financial TimesTime Magazine, Boston Globe, and Wall Street Journal, among other news outlets. Her research was featured in Harvard Business Review‘s Breakthrough Ideas for 2009 (“Just because I’m nice, don’t assume I’m dumb”), Scientific American Mind in 2010 (“Mixed impressions: How we judge others on multiple levels”), and as the cover story in the Nov-Dec 2010 issue of Harvard Magazine (“The Psyche on Automatic”).

Prior to joining HBS, Professor Cuddy was an Assistant Professor at the Kellogg School of Management at Northwestern University, where she taught Leadership in Organizations in the MBA program and Research Methods in the doctoral program; and an Assistant Professor of Psychology at Rutgers University, where she taught undergraduate Social Psychology. At HBS, she has taught the first-year MBA course in Negotiations, Power and Influence as a second-year MBA course, and numerous executive education courses.


Courses Taught:

Power and Influence
Research Methods

Select Publications:

Carney, Dana R., Amy J.C. Cuddy, and Andy J. Yap. “Power Posing: Brief Nonverbal Displays Affect Neuroendocrine Levels and Risk Tolerance.” Psychological Science 21, no. 10 (October 2010): 1363-1368. Abstract

Cuddy, Amy. “Just Because I’m Nice, Don’t Assume I’m Dumb.” Breakthrough Ideas of 2009. Harvard Business Review 87, no. 2 (February 2009).

Cuddy, Amy. “Dear Negotiation Coach: Throwing Good Money After Bad.” Negotiation, January 2009, 8.

Cuddy, A. J.C., S. T. Fiske, and P. Glick. “Warmth and Competence As Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map.” Advances in Experimental Social Psychology 40 (2008): 61-149.

Cuddy, A.J.C., M. Rock, and M. I. Norton. “Aid in the Aftermath of Hurricane Katrina: Inferences of Secondary Emotions and Intergroup Helping.” Group Processes and Intergroup Relations 10 (January 2007): 107-118.

Cuddy, A.J.C., S.T. Fiske, and P. Glick. “The BIAS Map: Behaviors from Intergroup Affect and Stereotypes.” Journal of Personality and Social Psychology 92 (January 2007): 631-648.

Cuddy, A.J.C., S.T. Fiske, and P. Glick. “When Professionals Become Mothers, Warmth Doesn’t Cut the Ice.” Journal of Social Issues 60, no. 4 (December 2004): 701-718.

Fiske, S.T., L.T. Harris, and A.J.C. Cuddy. “Why Ordinary People Torture Enemy Prisoners.” Science 306, no. 5701 (November 2004): 1482-1483.

Research Interests:

Stereotyping and prejudice, nonverbal behavior, psychophysiology, negotiations


2 Responses to “Amy Cuddy”

  • Patrick R.

    Prof. Cuddy, I saw your video on TED. Congratulations on your research regarding posture and poses in nonverbal communications. Any football player will tell you the importance of those communications. If you didn’t play sports, however, it may be hard to effectuate those signals.
    As to discrimination in communications, I am curious if you have ever done any research on bias against persons from certain regions. As a business attorney from the South who has negotiated business deals with attorneys from the Northeast for over 35 years, I can tell you that they are often very frustrated that we are not as stupid as we are supposed to be. I think they believe that we are automatically inferior by those two standard deviations you spoke of in your talk. If you think that bias doesn’t exist, see “The Talk of the Town” in the 1-21-2013 “The New Yorker”. All the best. Patrick Reardon

  • Great TED talk. This same idea was the origin of method acting, if I remember Boleslavsky and Stanislavsky correctly … physical positioning effects attitudes. The idea morphed into the complexity of using memories to generate emotions.


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