For two days in late May 2012, Apple CEO Tim Cook and Samsung CEO Gee-Sung Choi met with a judge in the U.S. District Court of Northern California in an attempt to reach a settlement in a high-profile U.S. patent case, a sobering example of negotiation in business.
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Discover step-by-step techniques for avoiding common business negotiation pitfalls when you download a copy of the FREE special report, Business Negotiation Strategies: How to Negotiate Better Business Deals, from the Program on Negotiation at Harvard Law School.
an example of negotiation
The following items are tagged an example of negotiation:
Negotiation in Business: Ignore Sunk Costs
Posted by PON Staff & filed under Business Negotiations.
Think about what your house, condominium, or some other valuable asset might be worth in today’s market. Did the price you paid for it affect your answer?
… Read Negotiation in Business: Ignore Sunk Costs 
Learn How to Detect Lies in Negotiation
Posted by PON Staff & filed under Daily, Negotiation Skills.
Whether we like it or not, negotiators often lie. Researchers have found that while most of us are generally aware of this fact, few of us are adept at detecting actual lies in negotiation.
In two studies, Maurice E. Schweitzer and Rachel Croson of the Wharton School at the University of Pennsylvania move beyond the challenge … Read Learn How to Detect Lies in Negotiation 
Negotiation and Leadership
- Download Program Guide:
Fall 2026 - Register Online:
Fall 2026 - Learn More about Negotiation and Leadership
NEGOTIATION MASTER CLASS
- Download Program Guide:
December 2026 - Register Online:
December 2026 - Learn More about Harvard Negotiation Master Class
Negotiation Essentials Online
- Download Program Guide:
September 2026 - Register Online:
September 2026 - Learn More about Negotiation Essentials Online
Select Your Free Special Report
- Managing Complex Negotiations Fall 2026 Program Guide
- Negotiation Essentials Online (NEO) Fall 2026 Program Guide
- Negotiation Master Class Fall 2026 Program Guide
- Negotiation and Leadership Fall 2026 Program Guide
- AI and Negotiation
- Effective Negotiation Preparation for an Uncertain World
- Negotiation Essentials In-House Program Guide
- Make the Most of Online Negotiations
- Managing Multiparty Negotiations
- Getting the Deal Done
Teaching Negotiation Resource Center
Preparing for Negotiation
Understanding how to arrange the meeting space is a key aspect of preparing for negotiation. In this video, Professor Guhan Subramanian discusses a real world example of how seating arrangements can influence a negotiator’s success. This discussion was held at the 3 day executive education workshop for senior executives at the Program on Negotiation at Harvard Law School.
Guhan Subramanian is the Professor of Law and Business at the Harvard Law School and Professor of Business Law at the Harvard Business School.
Articles & Insights

BATNA

Business Negotiations

Conflict Resolution

Crisis Negotiations

Dealing with Difficult People

Dealmaking
- The Art of Negotiation: Anger Management at the Bargaining Table
- A Dispute-Resolution Case Study: How Tom Petty and Sam Smith Avoided Litigation
- Negotiation Case Study: What Happened When Mark Wahlberg Asked for More
- How to Counter Offer Successfully With a Strong Rationale
- Future-Proof Your Dealmaking: Learning from a World Cup Mistake

Dispute Resolution

International Negotiation
- Prompting Peace Negotiations
- Negotiation Analysis: The US, Taliban, and the Bergdahl Exchange
- Government Negotiations and Beyond: Using Carrots and Sticks Effectively
- Negotiation Team Dynamics: The Divide-and-Conquer Strategy
- A Top International Negotiation Case Study in Business: The Microsoft-Nokia Deal

Leadership Skills
- Nelson Mandela’s Negotiation Skills: Lessons in Patience, Strategy, and Moral Courage
- Salary Negotiations: Reducing Gender and Racial Pay Gaps
- Authoritarian Leadership Style: How It Impacts Negotiation and Organizational Success
- Paternalistic Leadership: Beyond Authoritarianism
- The Contingency Theory of Leadership: A Focus on Fit

Mediation
- Mediation Training: What Can You Expect?
- Shuttle Diplomacy in Mediation: How Interests-Based Mediators Build Agreement
- Negotiation Research on Mediation Techniques: Focus on Interests
- Negotiations and Logrolling: Discover Opportunities to Generate Mutual Gains
- Employee Mediation Techniques – Resolve Disputes and Manage Conflict with These Mediation Skills

Negotiation Skills
- 10 Real-World Negotiation Examples
- What Is Negotiation? Understanding the Seven Elements of Successful Negotiation
- Top 10 Notable Negotiations—and the Lessons They Still Offer Business Negotiators
- Persuasion Tactics in Negotiation: Playing Defense
- The Negotiator’s Dilemma: How MESOs Help You Create and Claim Value

Negotiation Training
- Collaborative Negotiation Examples: Tenants and Landlords
- Ethics and Negotiation: 5 Principles of Negotiation to Boost Your Bargaining Skills in Business Situations
- 3-D Negotiation Strategy
- Gender and Negotiation: New Research Findings
- Use a Negotiation Preparation Worksheet for Continuous Improvement

Salary Negotiations

Teaching Negotiation
- Teaching Critical Leadership Skills
- Teaching the Fundamentals: The Best Introductory Negotiation Role Play Simulations
- Managing Emotions in Negotiation: Teaching Students to Turn Emotions into an Opportunity for Mutual Gain
- New International Negotiation Simulations: Teaching International Negotiation with Current Global Dynamics
- New Great Negotiator Case: Christiana Figueres and the Road to the Paris Agreement

Win-Win Negotiations
Negotiation and Leadership
- Download Program Guide:
Fall 2026 - Register Online:
Fall 2026 - Learn More about Negotiation and Leadership
NEGOTIATION MASTER CLASS
- Download Program Guide:
December 2026 - Register Online:
December 2026 - Learn More about Harvard Negotiation Master Class
Negotiation Essentials Online
- Download Program Guide:
September 2026 - Register Online:
September 2026 - Learn More about Negotiation Essentials Online
Beyond the Back Table: Working with People and Organizations to Get to Yes
- Download Program Guide:
February 2025 - Register Online:
February 2025 - Learn More about Beyond the Back Table
Select Your Free Special Report
- Managing Complex Negotiations Fall 2026 Program Guide
- Negotiation Essentials Online (NEO) Fall 2026 Program Guide
- Negotiation Master Class Fall 2026 Program Guide
- Negotiation and Leadership Fall 2026 Program Guide
- AI and Negotiation
- Effective Negotiation Preparation for an Uncertain World
- Negotiation Essentials In-House Program Guide
- Make the Most of Online Negotiations
- Managing Multiparty Negotiations
- Getting the Deal Done
- How to Negotiate Your Salary and Raises
Teaching Negotiation Resource Center
Preparing for Negotiation
Understanding how to arrange the meeting space is a key aspect of preparing for negotiation. In this video, Professor Guhan Subramanian discusses a real world example of how seating arrangements can influence a negotiator’s success. This discussion was held at the 3 day executive education workshop for senior executives at the Program on Negotiation at Harvard Law School.
Guhan Subramanian is the Professor of Law and Business at the Harvard Law School and Professor of Business Law at the Harvard Business School.
Articles & Insights

BATNA

Business Negotiations

Conflict Resolution

Crisis Negotiations

Dealing with Difficult People

Dealmaking
- The Art of Negotiation: Anger Management at the Bargaining Table
- A Dispute-Resolution Case Study: How Tom Petty and Sam Smith Avoided Litigation
- Negotiation Case Study: What Happened When Mark Wahlberg Asked for More
- How to Counter Offer Successfully With a Strong Rationale
- Future-Proof Your Dealmaking: Learning from a World Cup Mistake

Dispute Resolution

International Negotiation
- Prompting Peace Negotiations
- Negotiation Analysis: The US, Taliban, and the Bergdahl Exchange
- Government Negotiations and Beyond: Using Carrots and Sticks Effectively
- Negotiation Team Dynamics: The Divide-and-Conquer Strategy
- A Top International Negotiation Case Study in Business: The Microsoft-Nokia Deal

Leadership Skills
- Nelson Mandela’s Negotiation Skills: Lessons in Patience, Strategy, and Moral Courage
- Salary Negotiations: Reducing Gender and Racial Pay Gaps
- Authoritarian Leadership Style: How It Impacts Negotiation and Organizational Success
- Paternalistic Leadership: Beyond Authoritarianism
- The Contingency Theory of Leadership: A Focus on Fit

Mediation
- Mediation Training: What Can You Expect?
- Shuttle Diplomacy in Mediation: How Interests-Based Mediators Build Agreement
- Negotiation Research on Mediation Techniques: Focus on Interests
- Negotiations and Logrolling: Discover Opportunities to Generate Mutual Gains
- Employee Mediation Techniques – Resolve Disputes and Manage Conflict with These Mediation Skills

Negotiation Skills
- 10 Real-World Negotiation Examples
- What Is Negotiation? Understanding the Seven Elements of Successful Negotiation
- Top 10 Notable Negotiations—and the Lessons They Still Offer Business Negotiators
- Persuasion Tactics in Negotiation: Playing Defense
- The Negotiator’s Dilemma: How MESOs Help You Create and Claim Value

Negotiation Training
- Collaborative Negotiation Examples: Tenants and Landlords
- Ethics and Negotiation: 5 Principles of Negotiation to Boost Your Bargaining Skills in Business Situations
- 3-D Negotiation Strategy
- Gender and Negotiation: New Research Findings
- Use a Negotiation Preparation Worksheet for Continuous Improvement

Salary Negotiations

Teaching Negotiation
- Teaching Critical Leadership Skills
- Teaching the Fundamentals: The Best Introductory Negotiation Role Play Simulations
- Managing Emotions in Negotiation: Teaching Students to Turn Emotions into an Opportunity for Mutual Gain
- New International Negotiation Simulations: Teaching International Negotiation with Current Global Dynamics
- New Great Negotiator Case: Christiana Figueres and the Road to the Paris Agreement

Win-Win Negotiations




