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you assume too much

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The Curse of Knowledge

Posted by & filed under Daily, Negotiation Skills.

Adapted from “When You Assume Too Much,” first published in the Negotiation newsletter. Decision makers often overlook others’ viewpoints. When we do take others’ thinking into account, we tend to assume that they know as much as we do. For this reason, marketing experts are generally worse than nonexpert consumers at predicting the beliefs, values, and … Read The Curse of Knowledge