Discover step-by-step techniques for avoiding common business negotiation pitfalls when you download, BATNA Basics: Boost Your Power at the Bargaining Table, a FREE special report from the Program on Negotiation at Harvard Law School.


importance of batna

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6 Bargaining Tips and BATNA Essentials

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The best bargaining tips taught by the experts should offer ways to enhance your bargaining power in negotiation. To do this, you must cultivate a strong BATNA, or best alternative to a negotiated agreement. The more appealing your best alternative is, the more comfortable you will feel asking for more in your current negotiation—secure in … Read More 

Best Alternative to a Negotiated Agreement: Beyond the Basics

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What is your greatest source of power in negotiation? In their landmark negotiation book Getting to Yes: Negotiating Agreement Without Giving In (Penguin, 1991), Roger Fisher, William Ury, and Bruce Patton write that it is often a strong BATNA, or best alternative to a negotiated agreement. Before and during their negotiations, wise negotiators determine their … Read More