Negotiation Examples in Real Life: Business Negotiators – How to Mitigate Stress at the Bargaining Table

Business negotiations are some of the most high-pressure bargaining scenarios a negotiator will face in her career - here are some tactics for avoiding stress at the negotiation table

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Negotiation Examples in Real Life: Haggling, Stress, and the Bargaining Process

Conventional wisdom, not to mention the popularity of no-haggle car buying, suggests that many people anticipate important negotiations with the same dread they reserve for root canals.

Unfortunately, stressed-out negotiators tend to be less effective than their calmer counterparts, according to research by Kathleen O’Connor of Cornell University; Josh Arnold of California State University, Long Beach; and Andrea Maurizio, also of Cornell. In their experiments, pairs of undergraduate students negotiated issues concerning a hypothetical class trip. The more stress students felt before negotiating, the less value they claimed in the task.

Notably, stress levels were higher among students who perceived the upcoming negotiation as a threat than among those who viewed it as a challenge. When individuals felt they lacked the negotiating skills and resources needed to perform well, they viewed the task as a threat and experienced stress. By contrast, those who believed they could meet or exceed the requirements of the task viewed it as a challenge and kept their stress levels in check. Those who approached the negotiation as a challenge also felt less fearful and more confident and optimistic than threatened negotiators.


Discover step-by-step techniques for avoiding common business negotiation pitfalls when you download a copy of the FREE special report, Business Negotiation Strategies: How to Negotiate Better Business Deals, from the Program on Negotiation at Harvard Law School.

In the study, students who viewed negotiation as a threat were more passive and, when they did act, spent more time dividing up the pie than exploring tradeoffs that might have expanded the pie. Though they may have been as skilled as their more confident peers, the negotiators who felt threatened chose the wrong tactics—resorting to requests and demands when problem solving was needed.

The negotiation lesson is clear: if you tend to fear negotiations, do whatever you can to keep stress levels low. Improve your pre-negotiation confidence by preparing thoroughly, carefully exploring your outside alternatives, or best alternative to a negotiated agreement (BATNA), and reminding yourself that the other party may be feeling stressed, too. When you can’t control your stress, make an extra effort to stay actively engaged in the negotiation process and to collaborate with your negotiating counterpart as much as possible.

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Discover step-by-step techniques for avoiding common business negotiation pitfalls when you download a copy of the FREE special report, Business Negotiation Strategies: How to Negotiate Better Business Deals, from the Program on Negotiation at Harvard Law School.

Adapted from “The Stressed-out Negotiator,” first published in the Negotiation newsletter.

Originally published March 2011.

One Response to “Negotiation Examples in Real Life: Business Negotiators – How to Mitigate Stress at the Bargaining Table”

  1. Moshe Sharon /

    The word “Stress” actually relates to wear and tear as when the rubber meets the road on a tire or the brake pads pressing up against the rotor in the wheel. The term as it applies to living organisms was first introduced by Hans Seyle in the 1930’s who defined it as the consequence of the failure of an organism (human or animal) to respond appropriately to emotional or physical threats, whether actual or imagined. Thus stress symptoms are the manifestation of a chronic state of responses to stress triggers that are actually benign. Even a thought can set off the same response mechanism that would be in play while standing in front of a hungry lion. Hence, Seyle’s definition still reaches to the heart of stress management; the idea of the response being inappropriate and engaging in a process of altering ones misperception of pending disaster or imminent danger. Reply

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