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A Green Victory Against Great Odds, But Was It Too Little Too Late?A Case Study About a Fierce Battle to Pass a Major US Energy Bill

Gina Coplon-Newfield

This case study provides an intimate view into the fierce battle among major US nonprofit environmental groups, Members of Congress, and industry over energy policy in 2007. The resulting law slashed pollution by raising car efficiency regulations for the first time in three decades. For negotiators and advocates, this case provides important lessons about cultivating champions, neutralizing opponents, organizing the masses, and using the right message at the right time.