If your current negotiation reaches an impasse, what’s your best outside option? Most seasoned negotiators understand the value of evaluating their BATNA, or best alternative to a negotiated agreement, a concept that Roger Fisher, William Ury, and Bruce Patton introduced in their seminal book, Getting to Yes: Negotiating Agreement Without Giving In (Penguin, 1991, second … Read Take your BATNA to the Next Level
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what is watna
What is WATNA, or Worst Alternative to a Negotiated Agreement?
In a negotiation, your WATNA, or Worst Alternative to a Negotiated Agreement, represents one of several paths that you can follow if a resolution cannot be reached. Like its BATNA counterpart, understanding your WATNA is one alternative you can use to compare against your other options along alternative paths in order to make more informed decisions at the bargaining table.
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- Make the Most of Online Negotiations
- Managing Multiparty Negotiations
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Preparing for Negotiation
Understanding how to arrange the meeting space is a key aspect of preparing for negotiation. In this video, Professor Guhan Subramanian discusses a real world example of how seating arrangements can influence a negotiator’s success. This discussion was held at the 3 day executive education workshop for senior executives at the Program on Negotiation at Harvard Law School.
Guhan Subramanian is the Professor of Law and Business at the Harvard Law School and Professor of Business Law at the Harvard Business School.
Articles & Insights
- BATNA
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- Check Out Videos from the PON 40th Anniversary Symposium on Negotiation Pedagogy, Practice, & Research
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Free Videos
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