A “game-changer” that demonstrates how research is addressing gender bias, improving lives and performance.
Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts. Presenting research-based solutions, Iris Bohnet hands us the tools we need to move the needle in classrooms and boardrooms, in hiring and promotion, benefiting businesses, governments, and the lives of millions.
What Works is built on new insights into the human mind. It draws on data collected by companies, universities, and governments in Australia, India, Norway, the United Kingdom, the United States, Zambia, and other countries, often in randomized controlled trials. It points out dozens of evidence-based interventions that could be adopted right now and demonstrates how research is addressing gender bias, improving lives and performance. What Works shows what more can be done—often at shockingly low cost and surprisingly high speed.
If you really want equality, here is a guide to action. No more excuses; we know how to design. Bohnet is brilliant and practical, and she documents what works. Everyone who read Thinking, Fast and Slow and Nudge and cares about equality will want to consume this masterpiece.
– Max Bazerman, Jesse Isidor Straus Professor of Business Administration at Harvard Business School
Bohnet is the world’s leading expert at the intersection of behavioral science and gender equality. Her work moves effortlessly between laboratory studies and real world examples, and spells out the practical implications. Achieve equity; enhance profit; and beat your rivals―and be gripped along the way.
– David Halpern, author of Inside the Nudge Unit: How Small Changes Can Make a Big Difference
A game changer. In this brilliant and practical book, Bohnet explains how behavioral insights can collapse gender inequality in our lifetime. It’s terrific.
– Linda Babcock, James M. Walton Professor of Economics at Carnegie Mellon University and coauthor of Women Don’t Ask: Negotiation and the Gender Divide
What Works Attributes
|Publisher:||Harvard University Press (2016)|