In negotiation, are two anchors better than one?

When crafted carefully, a “range offer” can lead to superior outcomes as compared with a single figure, new research suggests.

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Article Excerpt

Suppose you are about to negotiate the price of your used car with a potential buyer. You know that the fair market value of the car is about $5,000–$6,000. You want to make an opening offer that is aggressive but not offensive. Should you name a specific price—say, $7,000—or suggest a price range, such as … Read In negotiation, are two anchors better than one?

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