Negotiation Research: When Many Alternatives Are Worse Than One

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Article Excerpt

Negotiators are often taught that the more alternatives they have, the more fortunate they are. If it’s good to have one strong best alternative to a negotiated agreement, or BATNA, then it’s better to have many alternatives, right?
Not necessarily, results from a new study by Michael Schaerer of INSEAD and his colleagues show. In a

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