How to avoid a bidding war

When negotiating against competitors for a prized contract, think outside the box.

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Article Excerpt

In the National Basketball Association (NBA), signing an endorsement deal with footwear giant Nike has become a rite of passage for newly anointed superstars. Save for a few notable deals by Adidas, Nike has dominated the practice of paying top talent millions for the right to sell lines of collectible shoes in their names.

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