Yahoo’s Tumblr acquisition

A risky play for relevance

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Article Excerpt

On May 19, Internet company Yahoo announced that it was purchasing the blogging service Tumblr for about $1.1 billion in cash. The acquisition could put a fresh face on the aging Internet company and provide it with a profitable revenue source—or it could turn out to be another instance of the Web pioneer overpaying for … Read Yahoo’s Tumblr acquisition

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