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negotiation basics

The following items are tagged negotiation basics:

Best Alternative to a Negotiated Agreement: Beyond the Basics

Posted by Katie Shonk & filed under BATNA.

What is your greatest source of power in negotiation? In their landmark negotiation book Getting to Yes: Negotiating Agreement Without Giving In (Penguin, 1991), Roger Fisher, William Ury, and Bruce Patton write that it is often a strong BATNA, or best alternative to a negotiated agreement. Before and during their negotiations, wise negotiators determine their … Read More