In business negotiation, get your words’ worth

Subtle differences in language choice can have a big impact on negotiated outcomes.

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Article Excerpt

Wise negotiators put a lot of time and effort into making sure they’re ready to do business. They set ambitious goals, research their bottom line, explore their alternatives, and find out as much as they can about their counterpart. They may give less consideration, however, to the words they’ll use to persuade, question, debate, and brainstorm … Read In business negotiation, get your words’ worth

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