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adversarial bargaining

What is Adversarial Bargaining?

People often think that distributive bargaining strategies require adversarial bargaining, such as making tough demands, threats, or bluffs.

Research suggests that negotiators with an adversarial bargaining style often fare worse than negotiators with a collaborative approach. Still, there are negotiators who prefer to play hardball and approach negotiation purely as a competition where you either win or lose. 

Remember, though, the more you know about the issues at stake, your counterpart’s interests and constraints, and your own preferences and limitations, the better positioned you will be to successfully deploy distributive bargaining strategies and claim value in your next negotiation. The most effective bargainers in a distributive negotiation are often those who spent a lot of time preparing to negotiate. 

Here are three negotiating techniques that professional negotiators can use to build trust and break through an impasse in adversarial bargaining:

  1. Adopt a gain frame. Try to identify any benefits that may accompany the burdens you anticipate, and encourage your counterpart to do the same. 
  2. Think multiple steps ahead.  Instead of taking a tough stance, top negotiators educate their counterparts about what aspects of their offers are most palatable and think about what they might ask for in return for concessions.
  3. Keep talking. When talks have reached an impasse, try building trust and goodwill by proposing that you negotiate relatively minor issues first.

Lastly, never underestimate the power of your BATNA. Negotiators should always determine their best alternative to a negotiated agreement, or BATNA—what they’ll do if they don’t achieve their goals in the current negotiation.

In our special free report – The New Conflict Management: Effective Conflict Resolution Strategies to Avoid Litigation – renowned negotiation experts uncover unconventional approaches to conflict management that can turn adversaries into partners. Download your copy right now, and we’ll notify you by email when we post new conflict resolution advice and information.

The following items are tagged adversarial bargaining:

Using Principled Negotiation to Resolve Disagreements

Posted by & filed under Dispute Resolution.

Parties can often reach a better agreement through integrative negotiation—that is, by identifying interests where they have different preferences and making tradeoffs among them. If you care more about what movie you see tonight, but your friend cares more about where you have dinner, for example, you can each get your preference on the issue … Read More

For Professional Negotiators, Three Is a Magic Number

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Everything good comes in threes, they say. For storytellers, this means understanding that readers and listeners find a sequence of three things to be memorable, satisfying, and compelling—whether it’s three bears, three little pigs, or three kings. For professional negotiators, sequences of three can be rewarding as well. The following examples of good negotiation skills … Read More

Will You Avoid a Negotiation Impasse?

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In the summer of 2016, Illinois became the only U.S. state in the past 80 years to go an entire year without a full operating budget, according to Reuters. It reached that dubious milestone thanks to an epic negotiation impasse between Republican governor Bruce Rauner and the Democratic-controlled state legislature. The story of the negotiation … Read Will You Avoid a Negotiation Impasse?

Understanding Different Negotiation Styles

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In the business world, some negotiators always seem to get what they want, while others more often tend to come up short. What might make some people better negotiators than others? The answer may be in part that people bring different negotiation styles and strategies to the bargaining table, based on their different personalities, experiences, … Read Understanding Different Negotiation Styles

Business Negotiations: How to Improve Your Reputation at the Bargaining Table

Posted by & filed under Business Negotiations.

In multi-issue business negotiations, research suggests that the advantage goes to negotiators with a reputation for collaboration rather than competition. In a series of studies by Catherine H. Tinsley and Kathleen O’Connor, participants were told they would be negotiating with someone who had either a tough reputation, a cooperative reputation, or an unknown reputation. Although … Read More