Media / Communications Negotiation

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The Teaching Negotiation Resource Center (TNRC) offers teaching and training materials on crisis communications and other media-related negotiations in both the public and the private sector. Knowing how to deal with an angry public and when to negotiate “through the media” are important topics. We provide case studies of high profile negotiations in which the media are almost a party or a stakeholder.

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Role Simulations

Role Simulation
International Relations Negotiation Role-Play:

Abraham Path: A Thousand Miles on Foot

Stefan Szepesi
This six-party, multi-issue, non-scorable negotiation is between the Abraham Path Initiative (API) and local counterpart organizations in the Middle East over an attempt to agree on a public 1,000 mile cross-border trail through the region.
Role Simulation
Media / Communications Negotiation Role-Play:

Camilia Pictures

Robyn Cali and Robert C. Bordone
Two-party, multi-issue, potentially integrative settlement negotiation between lawyers for a large entertainment conglomerate and its wholly-owned film production company over the rights to a new documentary film and the clients' future relationship
Role Simulation
Cross-Cultural Negotiation Role-Play:

Canada-China Panda Acquisition Negotiation

Stephen Weiss
Two-team (6 person), multi-issue contract negotiation between Canadian zoo CEOs and representatives of Chinese organization responsible for giant panda loans
Role Simulation
Environment and Sustainability Negotiation Role-Play:

Chemco, Inc.

Wendy Pabich and Lawrence Susskind
Six-person, five-issue negotiation between three industrial factory representatives and three environmental agency representatives over environmental and economic concerns in the wake of damaging negative publicity for both parties
Role Simulation
Jeffrey Litwak and Lawrence Susskind
Six-party negotiation among lending institution representatives, community leaders, a contractors' association, and the mayor's office to develop a public relations strategy and solutions to a foreclosure crisis caused by a widespread mortgage scam
Role Simulation
International Relations Negotiation Role-Play:

Nazi Party of America v. Town of Hokey

Bruce Patton
Two-party highly political negotiation between a lawyer for Nazi convention organizers and a town attorney a permit application for a Nazi Party parade in a Jewish neighborhood
Role Simulation
Gender Negotiation Role-Play:

Weathers and Evans

Douglas Stone
Two-party negotiation between a law firm partner and former associate regarding sexual harassment allegations

Case Studies & Articles

Stephen Weiss and Sarah Tatrallyay

This case study centers on the most challenging task for a negotiator: to reach a satisfactory agreement with a tough counterpart from a position of low power—and to do so in an uncommon context. The case concerns the executive director of a zoo in the U.S. who seeks two giant pandas, an endangered species, from their only source on the planet: China.