When negotiation looks like collusion

The results of a recent legal battle highlight the risks of negotiating on the same side of the table as your competitors.

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Article Excerpt

In 2007, unhappy with Amazon’s low, flat price of $9.99 for e-books, five major U.S. publishers negotiated a new business model for e-book pricing with Apple, which was getting ready to launch the iPad.

Under the prevailing wholesaling model, publishers sold their books and e-books to retailers like Amazon, which could then set whatever price they

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