To capture the force, be patient

The negotiations behind Disney’s acquisition of Lucasfilm suggest the value of long-term planning, trust building, and careful deliberation.

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Article Excerpt

On October 30, 2012, Robert A. Iger, CEO of the Walt Disney Company, announced that Disney was acquiring Lucasfilm, the film-production company known primarily for the spectacularly successful Star Wars film franchise. Following lengthy negotiations, George Lucas, Lucasfilm’s founder and sole shareholder, had agreed to sell his company for $4.05 billion, an amount split roughly

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