Negotiation in the News: The Amazon–Whole Foods merger: Scoring a table for two in a crowded field

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Article Excerpt

Imagine you’re competing with multiple parties to secure a coveted resource, such as your dream house, a cool invention, or a talented new hire. How might you stand out from the pack and win the prize? Maybe by finding a way to preempt the competition. That’s what Amazon recently did in its $13.4 billion acquisition of

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