Successes and Messes

With the NBA, TV networks get a jump on a deal

By on

Article Excerpt

In negotiation, as in other areas of life, the early bird often gets the worm. That’s just one of the lessons of a new deal reached between the National Basketball Association (NBA) and television networks ESPN and TNT in October.

A running start
As they considered the end of their eight-year television contracts with the NBA in … Read Successes and Messes 

You have reached a subscribers-only page for accessing the archive of Negotiation Briefings. A username and password are required. Not yet a subscriber? Wait till you see all that you’ve been missing. Why not start your subscription to Negotiation Briefings right now!



Leave a Reply

Your email address will not be published. Required fields are marked *


Enhance your negotiating ability in one of the Program on Negotiation’s upcoming Executive Education Seminars.Don’t miss our three-day course, Negotiation and Leadership: Dealing with Difficult People and Problems, April 13–15, May 18–20, or June 15–17 in Cambridge, Mass. Visit
<href=""> to find out more.

Download the Negotiation Briefings Special Report “Dealing with Difficult People” by visiting by visiting


First offers with repeat partners

Know when to walk away