Negotiation in the news: When forging new partnerships, get the fit right from the start

A failure to reconcile their business models during the negotiation stage ultimately led to irreconcilable differences for the founders of WhatsApp and facebook.

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Organizations planning a merger need to come up with a concrete plan for ensuring they’ll mesh rather than clash. Facebook’s leaders and WhatsApp’s founders appeared to skip that vital step when negotiating the social media giant’s purchase of the text-messaging app in 2014—an oversight that led to mounting frustrations on both sides and, ultimately, a decisive

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