Negotiation in the News: Inside the FTC’s battle to show Facebook who’s boss

When your counterpart has more resources than you do, you’ll need to call on other sources of power.

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Article Excerpt

This July, the U.S. Federal Trade Commission (FTC), the country’s consumer protection agency, voted to impose a roughly $5 billion fine on Facebook for mishandling its users’ personal data. It was by far the biggest penalty the U.S. government has levied against a technology company. The next- largest—$22 million imposed on Google in 2012—didn’t even

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