Our DEAL approach allows you to respond to threats without conveying weakness or escalating the conflict, redirecting talks toward a focus on each other’s interests.
Identifying Interests
The following items are tagged Identifying Interests.
Negotiating with Your Agent
Toby knew that Dara was the perfect New York literary agent for him as soon as he heard her friendly, professional voice on the phone. Never mind that 17 other agents had already rejected his book proposal. Dara’s enthusiasm and recent sales convinced him to sign the three-year exclusive contract she mailed to him in Atlanta.
Are You Talking to the Right Person?
When someone is reluctant to engage in negotiation, you might try to wear her down until she finally caves in. Before you risk becoming a pest, however, ask yourself a critical question: Am I talking to the right person?
When negotiators fail to map out the negotiation process in advance, they can encounter detours and dead









