choice bracketing

Choice bracketing is the common tendency to automatically group a large number of choices into sets.

The following items are tagged choice bracketing.

In Deal Making, Broaden Your Focus

Posted by & filed under Business Negotiations.

Imagine that you are in charge of renting a new location for a branch of your company in a nearby city. After researching the reputations of a number of local real estate agents, you meet with several and choose the one who seems most knowledgable and responsive.