Successes and Messes

With the NBA, TV networks get a jump on a deal

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Article Excerpt

In negotiation, as in other areas of life, the early bird often gets the worm. That’s just one of the lessons of a new deal reached between the National Basketball Association (NBA) and television networks ESPN and TNT in October.

A running start
As they considered the end of their eight-year television contracts with the NBA in … Read Successes and Messes

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