In Purchasing Negotiations, Pairs of Men Lean to the Extreme

In a new study of how we make choices with others, clear gender differences emerged.

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Article Excerpt

When we make decisions about what to buy, we often do so with another person. Domestic partners make joint purchasing decisions about homes, appliances, cars, and vacations. Pairs of college students often decide together what apartment to rent. Two investment bankers might select stocks together. And when two friends plan a night out, they might

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