Harness the Power of Popular Opinion

Capitalize on social norms in your next negotiation.

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Article Excerpt

Whether we notice them or not, social norms—the rules of behavior deemed acceptable in society—have a strong influence on our behavior. We automatically lower our voices when we enter a library and raise them at football games. We arrive at work on time but show up to dinner parties half an hour late. We stop … Read Harness the Power of Popular Opinion

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