The Yesable Proposition


A Yesable Proposition presents a decision-maker with an offer for which the answer "yes" is all that is needed to set the plan in motion.

A Yesable Proposition presents a choice to which the answer "yes" meets certain tests: it is sufficient, it is realistic, and it is operational. By sufficient, we mean that the only action the decision-maker must make is to say "yes." By realistic, we imply that there is a plausible chance -- perhaps 10% or greater -- they might find the proposition acceptable. By operational, we mean that if there is an affirmative response to the proposal, something happens.

For some examples of the Yesable Proposition, see the concept exercises in the teaching materials section.

 

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