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INTERESTS
Try to understand what the parties really want
by Andrew Clarkson and Douglas Stone
Working Assumption: Focusing on interests
rather than positions increases our chances of achieving a
good outcome.
1. We tend to focus on positions, not interests.
If we assume that a negotiation problem consists of a conflict
of positions, then it makes sense to talk about positions.
This is a common tendency. But the basic problem in negotiation
lies not in conflicting positions, but in the conflict between
each side's needs, desires, concerns, and fears. Such desires
and concerns are interests.
2. We assume that all of our interests are opposed.
When we focus on positions, we can assume that because the
other side's positions are opposed to ours, their interests
must also be opposed. If we have an interest in defending
ourselves, then they must have an interest in attacking us.
In many negotiations, however, a close examination of the
underlying interests will reveal the existence of many more
interests that are shared or compatible than ones that are
opposed.
3. Focusing on interests facilitates creative problem-solving.
For every interest there usually exist several possible
positions that could satisfy it. When we look behind positions
for the motivating interests, we can often find an alternative
position that will satisfy our interests as well as theirs.
For example, a nation may assert the position that a border
must be drawn at a certain place; interests which lie behind
this position may include national security, access to mineral
resources or questions of sovereignty. If the parties look
behind their positions and focus on their interests, an agreement
may be reached which reconciles seemingly contradictory positions.
One nation could retain sovereignty over the land, while the
other could retain the rights to the mineral resources. It
is far easier to accomodate interests into a mutually acceptable
package than it is to accomodate positions.
4. Consider the following guidelines:
a) When preparing, focus on interests. First, clarify
our own interests. Second, and perhaps most important, try
to understand the interests of the other side. This will increase
our understanding of the problem and will help us invent solutions
which meet not only our interests, but the interests of the
other side as well. One way to uncover their interests is
to examine from their point of view what it is you want them
to agree to (their "Currently Perceived Choice"),
and then determine what interests of theirs are preventing
them from being able to agree to it.
b) Focus the negotiation discussion on interests, not
positions. It is difficult to fashion a creative solution
to a problem which satisfies the interests of different parties
if the interests of each are not explicitly discussed.
c) Think of positions as clues. If they continue to
talk about positions despite your efforts to the contrary,
ask them for help in understanding what is leading them to
this position. Ask them "Why?"
d) Use leadership. Be prepared to take the lead by
talking about some of our own interests. If we are not willing
to tell them something about our own needs, desires, concerns,
and fears, then why should we expect them to be willing to
do the same?
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