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Better Predict Your Negotiation Behavior
Posted By PON Staff On August 7, 2013 @ 1:06 pm In Dealmaking | No Comments
Adapted from “Overconfident, Underprepared” by Kristina A. Diekmann and Adam D. Galinsky in the October 2006 issue of the Negotiation [1] newsletter.
Although forecasting errors are extremely common, you can minimize their impact on your negotiations by following these three guidelines.
Most negotiators recognize the value of determining their alternatives, limits, interests, and priorities and those of their opponent ahead of time. You would be wise to recognize that your predictions about your own future judgments, feelings, and behaviors are probably wrong.
One effective strategy [2] for debiasing your judgment is to “consider the opposite” of what you think is true, as Charles Lord of Texas Christian University advises. Don’t assume you’ll maintain your poise when a negotiation gets tough.
Furthermore, think about all the motivations you are likely to experience in the negotiation.
In research conducted with Sillito and Tenbrunsel, self-predictions became more accurate when people were asked to consider key motivations in an upcoming negotiation.
When they thought about how the fear of impasse could affect their behavior, for example, they acknowledged that they might not choose to battle a competitive negotiator. Thinking about motivations helps you better evaluate potential outcomes and identify effective strategies.
Be sure to create contingencies based on your opponent’s potential moves. Peter Gollwitzer of New York University has shown that when people construct strategic intentions – such as, ‘If she refuses to concede on price, I’ll bring up the issue of delivery timing’ – they more effectively and efficiently meet their goals.
When preparing to negotiate, you might think it’s best to seek out as much information as you can about your counterpart. It’s true that you should consider the other side’s sources of power and walkaway alternatives, but you shouldn’t give much weight to your assessments of his personality or stereotypes.
Why not?
First, Michael Morris of Columbia Business School and his colleagues have shown that one’s best alternative to a negotiated agreement [3] or BATNA [3] is a stronger predictor of behavior than is one’s personality.
Having a strong BATNA [3] leads negotiators to engage in assertive behavior (such as making extreme requests and offering few concessions) and to procure better outcomes; by contrast, personality dimensions such as agreeableness have less impact on bargaining behavior.
Second, our expectations of others are often dead wrong.
Laura Kray of the University of California at Berkeley has shown that women are typically just as effective negotiators as men, although people often fall victim to common stereotypes and expect women to be less effective.
To avoid overweighing personality stereotypes, consider the opposite during your negotiation planning.
“How should I behave if he isn’t cooperative?” Your answers could lead you to strategies that will apply to a variety of people and situations, such as identifying ways to discover your opponent’s BATNA. If you ask the right questions, your tactics will be driven by the other side’s actual behavior rather than by your faulty assumptions.
One caveat: If you have reliable information that your opponents uses a specific negotiation tactic, prepare to deal with it – but also consider the possibility that she may do the opposite when negotiating with you!
In general, our egocentric self-predictions cause us to overestimate our power at the bargaining table.
But research by Gerben van Kleef of the University of Amsterdam suggests that the powerful are more immune to competitive opponents than those who wield less power; the behavior of the powerful tends to resemble their forecasts.
Thus one way to improve your forecasts is to increase your bargaining power.
This could mean generating better walkaway alternatives or highlight your status and expertise during talks.
You might also think about a time when you had power in a negotiation. Our research with Joe Magee of New York University and Deborah Gruenfeld of Stanford University shows that this simple mind exercise can make negotiators behave as if they have power.
On a related note, consider your target price, or ideal outcome. From the distance of time, this isn’t difficult. But when faced with a seemingly tough opponent, negotiators focus too much on (and sometimes inappropriately lower) their reservation price [4] – the specific point at which they’d prefer to walk away rather than reach a deal – and abandon their target price, to their detriment.
In our research, we’ve found that simply reminding negotiators just before talks to begin to focus on their target price helps them generate better outcomes and avoid being unduly influenced by an opponent’s shenanigans.
Discover step-by-step techniques for avoiding common business negotiation pitfalls when you download a FREE copy of our Business Negotiation Skills: 5 Common Business Negotiation Mistakes [5] special report from Harvard Law School.Related Article: How Power Affects Negotiators [6]
Article printed from Program on Negotiation at Harvard Law School: http://www.pon.harvard.edu
URL to article: http://www.pon.harvard.edu/daily/dealmaking-daily/better-predict-your-negotiation-behavior/
URLs in this post:
[1] Negotiation: http://www.pon.harvard.edu/category/publication-archives/negotiation-monthly-archives/
[2] strategy: http://www.pon.harvard.edu/tag/strategy/
[3] best alternative to a negotiated agreement: http://www.pon.harvard.edu/tag/batna/
[4] reservation price: http://www.pon.harvard.edu/tag/reservation-price/
[5] Business Negotiation Skills: 5 Common Business Negotiation Mistakes: http://www.pon.harvard.edu/freemium/5-common-negotiation-mistakes-and-how-you-can-avoid-them/
[6] How Power Affects Negotiators: http://www.pon.harvard.edu/daily/negotiation-skills-daily/how-power-affects-negotiators/
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